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Date : 2017-10-10

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The Business of Persuasion Harold Burson on Public ~ Harold Burson is the cofounder of BursonMarsteller one of the largest public relations firms in the world Born in 1921 Burson played a leading role in transforming the practice of PR from a cottage industry to a global enterprise over the course of the 20th century

Harold Burson on Public Relations The Business of Persuasion ~ Harold Burson on Public Relations The Business of Persuasion Much as Ogilvy wrote the bible on advertising Burson has written the mustread book for the public relations industry Harold Burson described by PR Week as the 20th centurys most influential PR figure is perhaps the most recognized name in the industry today

THE BUSINESS OF PERSUASION Harold Burson on Public Relations ~ About BursonMarsteller BursonMarsteller established in 1953 is a leading global strategic communications and public relations firm It provides clients with strategic thinking and program

THE BUSINESS OF PERSUASION Harold Burson on Public ~ NEW YORK Oct 3 2017 PRNewswire BursonMarsteller a leading global strategic communications and public relations firm today announced the publication of THE BUSINESS OF PERSUASION Harold

A Must Read “The Business of Persuasion” By Harold Burson ~ In two weeks the longawaited book by public relations founder Harold Burson “The Business of Persuasion” will be released by RosettaBooks and available on amazon It is a must read Over a pastrami sandwich in his office a few weeks ago Harold gave me an advance copy

THE BUSINESS OF PERSUASION Harold Burson on Public Relations ~ THE BUSINESS OF PERSUASION Harold Burson on Public Relations By Harold Burson Founding Chairman BursonMarsteller Memoir Details Defining Moments Across a 70 Year Career

Burson on the business of persuasion PR Week ~ Burson’s definition of PR is contained in the title of the book persuasion – the discipline of convincing people to do what my employer or client wanted them to do or Public relations is doing good and getting credit for it Building on that Burson explains that PR includes changing opinions and attitudes

“The Business of PeRsuasion” – Public Relations Nation ~ I had the opportunity to meet Harold Burson at a recent event hosted by the Museum of Public Relations at which he promoted his new book The Business of Persuasion and spoke to an audience about his beginnings as a journalist and evolution as an agency head He was asked why journalists often become good PR people

The Business of Persuasion Book by Harold Burson ~ Harold Burson is the cofounder of BursonMarsteller one of the largest public relations firms in the world Born in 1921 Burson played a leading role in transforming the practice of PR from a cottage industry to a global enterprise over the course of the 20th century